En tunn liten post om mobilt innehåll

Mitt bredband verkar ha tagit en paus här hemma så jag tar det som en ursäkt för en liten “nödpost” här en bit in i blogg100. Man inser ju snabbt när man surfar datorn via telefonen hur bortskämd man är både med hastighet och tillåtna datamängder på hemmanätet.

Vilket ger en P3-övergång till lite citat från Karen McGranes presentation på An Event Apart in Atlanta, GA 2013 (via LukeW):

  • Mobile is a low-end alternative to the desktop/laptop computing market. It gives people access to a technology they never had before.
  • 20% of all americans don’t have access to the Internet at all. 35% of people in the US don’t have Internet access at home. 59% of Americans who make less than $30,000 (low-income) have no Internet access at home. 88% of Americans without a high school diploma don’t have Internet access at home.
  • Of Americans with cell phones, 31% of Americans only or mostly use the Internet on their mobiles. 39% of Americans without college degrees only or mostly use the Internet on their mobiles.
  • Mobile has erased the digital divide. It is the Internet for 50 million Americans.
  • Yet the mobile experience for many organizations is sub-optimal: non-optimized sites, subsets of content, limited features.
  • Cutting back on mobile content or features is treating people whose only way to access the Internet as second-class citizens. We’re telling them they don’t deserve equal access to the Internet.
  • 80% of companies only advertise jobs on the Internet. These need to be accessible on mobile.
  • We can’t make mobile a feeble subset of what we offer on the full Web experience.
  • Mobile is not a nice to have. You have a responsibility to deliver your content to users on mobile.

Att se till så att innehåll är tillgängligt på ett bra sätt via mobiler är en fråga om jämställdhet. Vi kan inte anta att alla vi vill nå har tillgång till internet via en dator, varken hemma eller på jobbet.